This startup operates “favy,” a gourmet information platform that supports delicious eateries across Japan. Unlike traditional gourmet sites where restaurants simply post their information and wait to be discovered, favy actively promotes featured restaurants by distributing introduction articles via social media ads to food lovers in the neighborhood. This approach helps reach people who might not otherwise know about the restaurant, driving new customer acquisition.
In addition, the company offers industry-first solutions such as “favy Mobile Order,” a mobile ordering system tailored for subscription-based restaurants, and “favy Subscription,” a platform that enables restaurants, beauty salons, and other storefront businesses to easily implement subscription models. Since its launch, favy Mobile Order has seen its GMV (Gross Merchandise Value) grow by approximately 320% in just nine months.
In July 2025, favy raised additional funding from Fukushima Galilei, bringing its total funding to over ¥3.8 billion. Moving forward, the company plans to accelerate its RaaS (Restaurant as a Service) business while integrating various solutions provided by Fukushima Galilei to develop more advanced and user-friendly food halls.
Editor’s Note
This company’s products are characterized by their ability to leverage location advantages to deliver highly targeted marketing on social media to people nearby. In addition, by offering features such as mobile ordering and managing the entire supply chain, the company helps drive significantly higher sales.
[Souorce]
https://prtimes.jp/main/html/rd/p/000000321.000016506.html
