A new startup is offering “Porshare,” a car-sharing service exclusively for Porsche enthusiasts. The platform allows Porsche owners to offset their monthly maintenance costs or loan payments by renting out their vehicles on days they’re not using them. In some cases, owners have even achieved “net zero” ownership costs through sharing revenue.
Since its soft launch in March 2025, Porshare has seen strong traction, surpassing 1,500 official LINE subscribers, logging over 50 cumulative share rentals, and helping multiple owners fully cover their monthly expenses with sharing income.
In July 2025, the company raised approximately ¥25 million (~USD 160,000) in a seed round led by East Ventures, with participation from Gaiax and several angel investors, bringing total funding to ¥37 million (~USD 240,000). The new capital will be used to enhance service functionality and expand the business scope. Beyond Porsche, the company plans to extend its “zero-cost ownership” model to more accessible vehicle categories like minivans, aiming to meet a broader range of user needs.
Editor’s Note:
With inflation driving up living costs, how can people continue to chase their passions and enjoy life’s luxuries? The answer might be simple: share everything. This business reflects the current zeitgeist perfectly. The real test, however, will be how Porshare differentiates itself from existing rental car and car-sharing platforms.
[Source]
